Consumers’ Loyalty to Brands is Falling Dramatically. Here’s Why.

Some common causes of a lack of customer loyalty for businesses: Consumers expect more and brands can’t keep up Loyalty schemes aren’t up to scratch Digitization has increased competition Customers are looking for your unique value Brand marketing is too one-dimensional For businesses, customer retention can be crucial to success. A loyalty increase of 7% …

Consumers’ Loyalty to Brands is Falling Dramatically. Here’s Why. Read More »

Key Differences between First, Second and Third-Party Data in Programmatic Advertising

With programmatic ads, brands can now leverage rich data sets that enable them to reach target audiences at the most relevant time and place. While savvy advertisers know that audience data is at the heart of programmatic, many are often confused by the differences between the three main data types available for building custom audience …

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