Consumers’ loyalty to brands is falling dramatically. Here’s why.

For businesses, customer retention can be crucial to success. A loyalty increase of 7% can boost lifetime profits per customer by as much as 85%. With 44% of companies admitting that they focus more on customer acquisition than customer retention, there’s certainly room for improvement in the loyalty department. With this in mind, here are …

Consumers’ loyalty to brands is falling dramatically. Here’s why. Read More »

Key Differences between First, Second and Third-Party Data in Programmatic Advertising

With programmatic ads, brands can now leverage rich data sets that enable them to reach target audiences at the most relevant time and place. While savvy advertisers know that audience data is at the heart of programmatic, many are often confused by the differences between the three main data types available for building custom audience …

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