Consumers’ loyalty to brands is falling dramatically. Here’s why.

For businesses, customer retention can be crucial to success. A loyalty increase of 7% can boost lifetime profits per customer by as much as 85%. With 44% of companies admitting that they focus more on customer acquisition than customer retention, there’s certainly room for improvement in the loyalty department. With this in mind, here are …

Consumers’ loyalty to brands is falling dramatically. Here’s why. Read More »